Stampede Beer and Ms. Simpson
By Laurel Sutton
Stampede (great product name!) is a home-grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson - and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, “I work out and take care of myself. But I also like a cold beer once in a while. That’s why I made the smart choice with a smart beer. Stampede Light, it’s beer plus.”
I’m not sure who the target audience for Stampede Light might be - people who forget to take their vitamins with breakfast? - but having a celebrity spokesperson never hurts. It’s great to see the Stampede brand getting some well-deserved attention!
Tags: beer naming, beverage naming, drink naming
October 22nd, 2008 at 4:51 am
Thanks for writing this.