Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Technology. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

All previous posts in this series:

Legal and Administrative
Marketing and Identity
Internal Communications
External Communications

Tags: company name launch, Launching Your New Company Name, Name Launch, new company name
Posted in Catchword, Company Naming, Name Launch | 1 Comment

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on External Communications. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: Technology
Previous Post: Internal Communications

Tags: company name launch, Launching Your New Company Name, Name Launch, new company name
Posted in Catchword, Company Naming, Name Launch | No Comments

Stampede (great product name!) is a home-grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson - and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, “I work out and take care of myself. But I also like a cold beer once in a while. That’s why I made the smart choice with a smart beer. Stampede Light, it’s beer plus.”

I’m not sure who the target audience for Stampede Light might be - people who forget to take their vitamins with breakfast? - but having a celebrity spokesperson never hurts. It’s great to see the Stampede brand getting some well-deserved attention!

Posted in Brand Naming, Catchword, Fun stuff, Product Naming | No Comments

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Internal Communications. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: External Communications
Previous Post: Marketing & Identity

Tags: company name launch, Launching Your New Company Name, Name Launch, new company name
Posted in Catchword, Company Naming, Name Launch | No Comments

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Marketing and Identity. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: Internal Communications
Previous Post: Legal and Administrative

Tags: company name launch, Launching Your New Company Name, Name Launch, new company name
Posted in Catchword, Company Naming, Name Launch | 1 Comment

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Legal and Administrative. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: Marketing and Identity

Tags: company name launch, Launching Your New Company Name, Name Launch, new company name
Posted in Catchword, Company Naming, Name Launch | 3 Comments

The lovely and talented Burt Alper was asked to provide some comments on baby naming for a fun show on the BBC Radio 4 program Word of Mouth. You can listen to the whole show here, or you can just click below to hear Burt’s remarks.

Word of Mouth

Posted in Catchword, Fun stuff, Language use | No Comments

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a roster of blue chip clients.

In honor of our 10th anniversary, we’d like you to have a copy of our first ever Brand Name Owner’s Manual. It’s a driver’s guide for that most critical marketing vehicle: your name. We hope that it tickles your funnybone (and even proves useful from time to time).

Now this manual isn’t meant to be a serious how-to guide for creating names. (For that, we recommend an accomplished name development firm.) But there are plenty of tips for avoiding common perils of naming—and steering towards a name that will give your brand traction. (Check out our tricks for evaluating names and screening names, among other lessons we’ve learned over the years that have helped us to help brand stewards like you.)

Of course, if the last decade didn’t offer us an opportunity to collaborate with you we certainly hope this next one will!

Warmest regards, and happy birthday to us! It’s been a great ride…

The Catchword Team

Click the image above (or click here) to read our Brand Name Owner’s Manual.

Tags: Brand Name Owner's Manual, Brand Naming, naming advice, naming guide
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I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv. (For a PDF, click here.)

Tags: B2B naming, Company Naming, Daptic, software naming, technology naming
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Hey everyone:

In case you didn’t see it, C’elle has LAUNCHED. For those of you not on the cutting edge of science, C’elle is a way for women to preserve vital stem cells through their menstrual blood. It’s an absolutely fascinating (and potentially life saving) product that Catchword recently named, and we’re completely stoked that it’s hitting the market. Though the website isn’t 100% functional yet, there’s enough there to educate you on the product, the service, the pricing, etc.

So why the service name C’elle? Well, a few reasons. For starters, if you look really really closely (ok, you don’t have to look that hard), you’ll see the word CELL. Ah! Cell! As in stem cells. Nice. Of course you don’t have to squint to see ELLE, implying a product for women. Also nice, very appropriate, and strikes the right tone. Lastly, you may get CIEL, the French word for “sky”. And no one ever seems to tire of the wonderful associations with the blue above us: endless possibilities, beauty, wonder, timelessness, etc. You may be thinking, well, I wouldn’t likely pronounce it CIEL, I’d probably just say CELL. Well think again. Our friends at Cryo-Cell (the company who developed and is marketing the service) smartly included a video that launches when you reach the C’elle website. Voice-over makes abundantly clear what the preferred pronunciation is.

This one was immediately and universally favored by our client’s brand team. It was also one of our favorites.

Check it out!

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