Posts Tagged ‘Name Launch’

8/29/08

I’ve Got a New Company Name - Now What? Part 5

By Laurel Sutton

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Technology. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Register the new domain name with your company’s registrar (e.g., Network Solutions, GoDaddy, Register.com, etc.).
  • Register close variants and potential misspellings of the new domain name, and have them redirect to the new site.
  • Update email addresses to your new domain, and have old email addresses forward.

    • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    All previous posts in this series:

    Legal and Administrative
    Marketing and Identity
    Internal Communications
    External Communications

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    Posted in Catchword, Company Naming, Name Launch | 1 Comment

    8/26/08

    I’ve Got a New Company Name - Now What? Part 4

    By Laurel Sutton

    Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

    Here are a few excerpts from the section on External Communications. You can download the whole thing in PDF form here.

    Once you’ve changed your company name, don’t forget to:

  • Develop a plan for communicating with customers, analysts, and other key external influencers.
  • Send customers and partners a letter or postcard announcing the name change (e.g., “We’d like to announce our new identity… same great company, new name.”) Anticipate and address questions such as whether service contracts will be affected.
  • Create a page/link on your company website with rationale for the name change.

    • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Next Friday: Technology
    Previous Post: Internal Communications

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    Posted in Catchword, Company Naming, Name Launch | No Comments

    8/1/08

    I’ve Got a New Company Name - Now What? Part 3

    By Laurel Sutton

    Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

    Here are a few excerpts from the section on Internal Communications. You can download the whole thing in PDF form here.

    Once you’ve changed your company name, don’t forget to:

  • Announce the new name internally! (And be sure to do so before you announce it to customers and other external contacts.)
  • Roll out new business cards early (ideally at the announcement event) to get employees on board. Consider giving out caps and clothing with the new name and logo.
  • Involve HR to help acclimate employees to the new name and understand the rationale for the change. Use this opportunity to galvanize the organization to “live the brand.”

    • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Next Friday: External Communications
    Previous Post: Marketing & Identity

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    Posted in Catchword, Company Naming, Name Launch | No Comments

    7/30/08

    Cuil not so cool

    By Burt Alper

    So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new “Google-Killer” is not ready for prime time. I had to check it out, what with all the publicity it has received. Alas, the folks at Google can still rest easy. The folks at Cuil aren’t going to threaten their dominance any time soon.

    Best part for me: the search for “naming” revealed two hilarious search results –

    1) An old press release about Catchword hiring Mark Skoultchi in New York. The result itself was not so funny (if a bit out of date — Mark has been a partner in the firm now for several years). But the photo that they paired with it … priceless. IT’S NOT MARK. In fact, it kind of looks like George Stephanapolous. Random.

    2) A reference to my old company, Master-McNeil (who wisely reserved “naming.com” an eternity ago). Again, the reference was not so funny, but the photo that went with it was a screen shot of SnarkHunting (another naming company’s blog site). Whoops. How does that happen?

    A few friendly words of advice from your neighborhood naming consultant: Change the name, then change the algorithm and start all over again. Can’t do any worse than the first time around, on either count.

    Tags: , ,
    Posted in Company Naming, Fun stuff, In-the-News | No Comments

    7/25/08

    I’ve Got a New Company Name - Now What? Part 2

    By Laurel Sutton

    Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

    Here are a few excerpts from the section on Marketing and Identity. You can download the whole thing in PDF form here.

    Once you’ve changed your company name, don’t forget to:

  • Create/update business cards, letterhead, envelopes and other stationery.
  • Engage a web designer (or design team) to create/update website.
  • Set a date to flip the switch on the name and identity change.

    • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Next Friday: Internal Communications
    Previous Post: Legal and Administrative

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    Posted in Catchword, Company Naming, Name Launch | 1 Comment

    7/18/08

    I’ve Got A New Company Name - Now What? Part 1

    By Laurel Sutton

    Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

    Here are a few excerpts from the section on Legal and Administrative. You can download the whole thing in PDF form here.

    Once you’ve changed your company name, don’t forget to:

  • Have your attorney submit an application for trademark registration to the US Patent and Trademark Office (USPTO) — and foreign equivalents, if appropriate.
  • File a name change with the Secretary of State and appropriate city/county authorities.
  • Update bank accounts, checks, and other financial paperwork.

    • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Next Friday: Marketing and Identity

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    Posted in Catchword, Company Naming, Name Launch | 3 Comments

    6/26/08

    I have a new company name. Now what?

    By Aaron Hall

    Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. We’ve put together a handy-dandy guide to help you launch your new company name.

    We’ve divided your name launch into five categories: Legal and Administrative, Marketing and Identity, Internal Communications, External Communications, and Technology.

    Check out our guide by clicking the image above, or by clicking here.

    If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Tags: , , ,
    Posted in Company Naming, Name Launch | No Comments